The New Brighton Hotel was the seaside resort of New Brighton's very first hotel, and the earliest building on Victoria Road. It was built in 1820 as a private dwelling and later converted to a hotel in 1839. It has gone under many names, such as The Neptune, Peggy Gadflys, after a one legged diver that used to dive for coins off the New Brighton Pier and Lacys before it was returned to the original name by the current owners in 2018.

The hotel comprises a bar/reception downstairs and 16 en-suite bedrooms including single rooms, standard double rooms, deluxe double rooms, family rooms and twin rooms.